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Account Based Marketing Specialist

Account Based Marketing Specialist

Join Novacura and help drive digitalization at some of the world’s strongest brands. You will work in a role that spans marketing, sales and technology in a company with a unique global position. 

We are now looking for an Account Based Marketing Specialist to join our global team in a temporary employment. In this role you will contribute to the growth and success of Novacura by: 

  • finding, initiating and developing new and existing prospects. 
  • selling a variety of products, services and/or solutions to the end customer via targeted campaigns and outbound activities. 

You will be part of Novacura’s global Marketing team and report to Novacura’s Marketing Director. 

Key responsibilities 

  • Work with all members of the global marketing and sales teams to identify, research, and compose lists to target for multi-touch campaigns using various data sources including LinkedIn, Dun & Bradstreet (D&B) and Cyance Nexus. 
  • Execute on account-based marketing initiatives across email and all digital/social channels to achieve business goals. 
  • Responsible for extensive target persona research, including profile data enrichment in CRM. 
  • Responsible for maintaining data quality in CRM.
  • Work collaboratively with global marketing team including demand generation, corporate events, creative services, product marketing, digital, etc.
  • Work collaboratively with Sales to initiate meetings and discovery calls. 
  • Establish, track and improve response rates, conversion rates, pipeline and ROI with each ABM campaign, continually refining and optimizing ABM efforts based on both quantitative metrics as well as qualitative feedback from Sales. 
  • Measure and optimize, as well as report on, ABM event and campaign results on an ongoing basis.
  • Liaise with internal clients including the Sales VPs and Account Executives to identify ABM needs and ensure we achieve desired sales and marketing metrics. 

 Who are we looking for? 

To be successful in this role, you need to be open-minded, positive and driven. Novacura is one of the fastest-growing companies in Sweden, so it’s important that you embrace change and that you can communicate and collaborate with other people at a high level. 

Required qualifications and skills 

  • Degree in Marketing, Communications, or related discipline.
  • 1-2 years marketing experience, including events and some exposure to lead generation campaigns for an enterprise software company.
  • 1-2 years experience from Software as a Service companies. 
  • Expert social media marketing skills, especially LinkedIn Sales solutions. 
  • Knowledge of marketing and sales automation systems (i.e. HubSpot etc.). 
  • Ability to multitask in a fast-paced and highly-collaborative team environment. 
  • Strong project management and communication skills, with the ability to prioritize multiple projects and competing deadlines, as well as build productive business relationships.
  • Ability to manage multiple projects independently.
  • Knowledge of HubSpot CRM.
  • Fluency in English and Swedish (written and spoken). 

About Novacura 

Novacura is a human-centric IT-company using services and software to streamline and simplify our customers’ business-critical processes and ERP platforms. We’re passionate about creating solutions that enable our customers to work smarter and faster in their businesses. 

Novacura is privately held and has offices in nine countries including Sweden, Germany, Poland, Norway and the USA. We have appx. 110 experienced employees and are headquartered in Gothenburg, Sweden. 

Novacura is recognized as one of the fastest-growing companies in Sweden, with a 438% growth between 2014 and 2018. 

We strongly believe in working with individuals who love what they do, and we aim to create an environment where our employees feel both confident and comfortable. We believe that when you get the space to do what you do best, the result will be something out of the ordinary. 

We can offer you a significant role in an innovative and fast-growing company with unique products at the forefront of technology, and we provide you with the opportunity to deliver real value to the customer. We offer competitive benefits, necessary tools, compensation after competence, and good coffee. 

We estimate that this is a 12-month temporary position with a good chance of becoming a permanent position.

How to apply 

If you recognize yourself in this description, apply today. Selection is done continuously so don’t miss your chance. Apply by clicking the button below.    
 
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The Novacura culture

At Novacura, we strive to be courageous, to constantly try new things to improve all aspects of the company. We strongly feel that it is better to try and fail than to never try at all. Hence, we encourage new ideas and initiatives and we believe that a great company is built by passionate people - people that are allowed to pursue what they love.​ And most important, we work together because we like each other. 

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